Data Services
The success of your next direct marketing campaign depends upon the quality of your database. Data can get out of date very quickly. A-ZGovBIZ DATA SERVICES research shows that 25% to 30% of public sector jobs change each year.
A supplier's in-house database is one of its greatest assets - yet, it may be getting more and more out of date. Legacy databases can be re-activated through our data services, putting your organisation back in the game with past customers. We can put the Midas touch on your data, with services ranging from public sector database matching to dead-mail processing to large-scale analysis and reporting of your customer data. Services are priced based on assessment of your data; see below.
Our data services include:
- Customer Database Cleansing
- Customer Opportunity Analysis (find new clients)
- Customer file de-duplication against A-ZGovBIZ data files
Our data services "File Matching" process firstly involves matching your list against the A-ZGovBIZ master file. Your list is checked and cleaned to enable us to accurately match both databases. Our software will pick up between 50% and 80% of correctly matched records. Over 20 fields of data can be appended to matched records.
Unmatched data is then manually checked to identify discrepancies and errors in your data. When matches are made the errors are manually corrected and additional fields of data are appended as required.
Our data cleansing will dramatically tighten up your data's deliverability and relational integrity. Our eagle-eyed analysts will pick up every errant comma, every inconsistent capitalisation and every misspelling to ensure that you achieve maximum ROI. We will standardise all addresses and contact information, correct missing or erroneous data and ensure your database is subject to absolutely minimum deadmail rates.
What investment is needed?
Initially we would run your sample data through our data services system at no charge to give you indicative costs. Once the go-ahead is recived the following costs will apply:
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Project set up - $150
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Electronic File Matching - $150 per 1000 (min charge $150)
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Manually browse data for File Matching - $300 per 1000
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Data de-duping fee - $175 per 1000 (min charge $175)
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Append additional fields - $250 per 1000 per field (eg employees, phone numbers)
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Correct existing addresses / organisation names - $0.50 each
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Identify and add missing contacts and organisations - $1.25 each
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Pricing does NOT include GST
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Conditions apply
To speak to a representative about a quotation, or to discuss how we can turn your old out of date customer lists into an up-to-date, actionable resource, call us at (02) 9516-4703 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
