FAQs

1. What are your lists and how do I use them?

We hold lists of business decision-makers in the public sector. They contain the names and contact details (phone number, address, etc) of almost 50,000 key government contacts. Companies use our lists to target key managers in public-sector marketing campaigns. Our customers also include NGOs and charities seeking government support, lobby groups wishing to involve themselves with particular departments, etc. 

2. How can it help me?

Significant business opportunities exist in the public sector for all sizes of business, from SMEs to large corporations.To put it succinctly, governments buy everything. SME's shouldn't be intimidated, either - government procurement principles strongly encourage agencies to support small business. Our data has the depth and reach that no other list owner can provide. Cut through the red tape - we can put you in touch with the people your sales team should really be talking to. 

3. What contacts do you supply?

The database is comprised of the buyers, influencers and decision makers of public sector organisations.
Actual position titles can range from administration to IT, finance, HR and much, much more.
The organisations we cover include local councils, state government departments, federal departments, public and private schools, TAFEs, universities, public and private hospitals and health administration, government associations and other miscellaneous publically funded organisations.

4. How accurate is the data and how is it maintained?

With the certainty of constant movement within organisations, no database can be 100% accurate. Although, A-ZGovBiz strives to get as close to perfection as we can.

Our database currently stands at 98% Deliverability. We are able to accomplish this because of our high standards and strict maintenance procedures. Our maintenance program currently ensures every government record has been updated in the last twelve months, and our newly enhanced schools maintenance program updates every school in the country twice yearly.
A-ZGovBIZ analysts are all trained to research, update, and expand the database on a daily basis. That combined with phone, fax, and direct mail verification, enables us to provide a highly accurate and comprehensive database.

5. How many times can I use the data?

This depends on your agreement.

• A licence gives you unlimited access to the portion you licensed for one year. This plan also gives you access to our unique online A-ZGovBiz Online program, and monthly updates.
• If you purchase the data, then you own it and can use it as often as you like. Do keep in mind that this means you purchase the data as is and it will not be updated.
• The last option is to rent the data; this is a one time only usage option.

*Please note that the data does contain seeds to identify unauthorised usage. You are bound by the terms and conditions of the data agreement you or your agent has signed.

6. What is a seed?

Seeds are dummy names that are added to the list to identify unauthorised usage of data. Read more about database terminology in our glossary.

7. What is a Database Agreement?

This is a contract between A-ZGovBIZ and resellers or customers of the data. Its purpose is to set out the terms and conditions to ensure the data is used legally and appropriately.

8. How is the data delivered?

The best time to send a campaign is when buyers are either planning or buying. A-ZGovBIZ has produced a White Paper the result of comprehensive research on Buying Cycles conducted by LinkDirect - a direct marketing agency specialising in producing marketing campaigns to the public sector.

9. What is the selection fee?

The selection fee is a flat rate that is charged for the creation/programming and handling of the data supplied.

10. What does an annual licence include?

A licence gives you access to our A-ZGovBIZ online search engine, allowing you to search on first or last name, position, level of authority, organisation name, business unit, division, any part of the address, phone or fax numbers, email, organisation type, suburb, town postcode, job function and industry. Licensees get to experience the luxury of creating their own customised lists, which can be exported and sent to their sales and marketing teams. In addition to the flexibility of the search engine, licensees can be confident in the data they extract, as it is being updated and expanded upon daily by our team of analysts and researchers.

11. What information is contained in a record?

12. When should I send out marketing campaigns to buyers in the public sector?

Consider the Buying Cycles of the sector you are wanting to reach. By targeting the right sector with a timely and relevant offer the chances of success will be high.

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